CSR Strategy

CSR at the heart of Groupama’s strategy 

The Group’s CSR strategy is now a structuring part of the Group’s strategy and supports all our actions.

The strategy is based on 3 axes and 2 pillars to create a specific and differentiating strategy.

Developing a human, proactive and responsible customer relationship

➔ Customer relationship: Develop a long-term relations of trust that is useful to clients.
➔ Awareness of prevention: Highlight prevention actions to our clients.
➔ Knowledge of mutualism: Contribute to raising awareness of mutualism.

Controlling risks related to environmental changes and lifestyles

➔ Climate: Acting on the challenges raised by the climate transition.
➔ Mobilities: Contributing to the development of new mobilities.
➔ Habitat: Promoting the evolution towards the habitat of tomorrow.
➔ Cyber: Helping customers adapt to the digital transition.
➔ Aging: Providing solutions to meet the challenges of an aging population.

Contributing actively to the sustainable development of local life

➔ Anchoring: Favoring solutions that support the local economy (maintaining direct and indirect employment in particular).
➔ Caring: Be a leader in caring:
– Develop and prioritize actions in favor of health;
– Focus on solidarity and mutual aid topics.

Implementing a clear, public savings and sustainable investment policy that is common to the entire Group

➔ Investments: Generalize the ESG approach to all investment activities.
➔ Savings: Generalize and promote sustainable savings offerings that have passed the ESG filter.

Acting with pride in accordance with our values to protect people and the environment

➔ Carbon footprint: Have strong commitments in terms of carbon footprint reductions.
➔ Human resources: Strengthen our responsible management policy.
➔ Culture: Develop a native CSR approach for Group Governance and all our businesses and activities.